During my tenure at Feature as a digital producer, we embarked on a groundbreaking collaboration with Netflix, crafting a cutting-edge web3 microsite and campaign to herald the launch of Love Death + Robots Volume 3. This project pushed boundaries, featuring QR code Easter eggs ingeniously hidden within episodes, prominent placements in out-of-home promotional assets, and engaging community scavenger hunts hosted on Discord. When these QR codes were scanned, users were rewarded by minting GIFs from the episodes, transforming them into coveted NFTs and digital collectibles.
I served as the primary point of contact for Netflix and expertly steered our creative and development teams through every facet of the project (concept development, copywriting, UX/UI design, development, and rigorous quality assurance.) Working on this project proved invaluable, immersing me in the intricate world of blockchain technology and providing me with a firm grasp of creating websites with minting capabilities, on-chain transactions, and wallet integration.
