Every year, Boar’s Head calls for a comprehensive 360-degree campaign to spotlight their latest product launch. As the trusted Digital Agency of Record (AOR) for Boar's Head, Mode is briefed to craft a distinctive and immersive digital experience that culminates in a sweepstakes whilst educating visitors about the new product, generates excitement, and drive sales. In 2019, Boar’s Head launched their Aloha Sunshine Turkey Breast.
In my role as the digital producer for this project, I led the team through the entire project lifecycle, from the initial concepting phase to the development of a compelling content strategy and creative platform. Once we were client approved, I managed the UX and UI design and development/QA process. As the linchpin of the digital activation, I collaborated closely with the account team, aligning the paid and organic social media components with the interactive microsite's look and feel. This holistic approach resulted in a cohesive, engaging, and successful campaign.
