During my tenure at Bokeh as an integrated producer, we collaborated closely with Instacart to craft an engaging 30-second brand spot. Our approach blended live-action footage and dynamic motion graphics, seamlessly breathing life into their app's user interface. This project held particular significance as it served as Instacart's inaugural marketing asset that harmonized with their revamped brand guidelines. Moreover, it acted as a litmus test for real-world performance.
As the agency's producer, I wore many hats, working in tandem with our in-house creative team to conceive, script, and storyboard the project, all the while adeptly managing client feedback and approvals. Simultaneously, I liaised with the line producer to ensure a smooth execution of the live-action production. In the post-production phase, I oversaw the project's completion, collaborating with both our in-house creative team and a third-party motion graphics vendor.
During this period, we also orchestrated a meticulously planned photoshoot to curate an image library for Instacart's strategic partnership with Sprouts Market. This photoshoot skillfully highlighted seasonal produce, serving as a cornerstone for their direct response marketing efforts.
